Creative strategy

Dafiti (Zalando Latin America) rebranding and repositioning as a fashion player.

Creative Director: Camila Weirich
Art Director and Web Designer: Mauro Pucci
Fashion Editor: Flávia Lafer
Photography: Gui Paganini
Still Photography: Deborah Maxx
Rebranding: Dafiti Creative Team & Cherry Plus
Brand identity and brand book: Dafiti Creative Team