Since 2010, I’m committed to the world of Brand Identity, Content Strategy and Creative Direction. From rebranding and repositioning Global Fashion Group/Dafiti Latin America, to recreating content strategy for Zalando, I had the opportunity to set up creative teams and processes from the very beginning until advanced stage.

My streamlined and meticulous approach to brand building – independent of budget – is founded on my experience working with the industry’s leading minds, such as Vogue creative team, Mario Testino’s art directors, Mert & Marcus retouchers, Facebook Creative Team, Rocket Internet, Ogilvy, Harper’s Bazaar’s, Elle, Topshop, Swatch, and many more.

Having done 500+ shootings and films, repositioning and building brands from scratch, from all sizes, budgets, and countries, I believe even the most complex creative project can be translated into consistent brand architecture.

Camila Weirich